Leo Astarothman is the Brand & Content Lead at RedirHub, where he shapes the company's visual identity, educational content, product experiences, and marketing strategies. He also specializes in system design. Simplifying complex redirect infrastructure into practical resources, product experiences, and campaigns that help businesses understand and adopt modern redirect management.
7 posts
QR Codes
Static vs Dynamic QR Codes: Which Should Marketers Use?
Static QR codes point directly to one destination. Dynamic QR codes point to an editable redirect, so marketers can change the destination and measure activity without reprinting the code.
January 1, 1970
Branding
Branded Short Links vs Generic Short Links: Which Should Marketers Use?
Branded short links give marketers more control over trust, recognition, and destination management than generic short links. The right choice depends on campaign context, audience expectations, and how much ownership your team needs.
August 24, 2026
QR Codes
How to Change a QR Code Destination After Printing
You can update a printed QR code when it points to an editable redirect or short link. Here is how to change the destination, test the redirect, and handle static QR codes that cannot be edited.
August 17, 2026
QR Codes
Dynamic QR Code Redirects: What They Are and How They Work
A dynamic QR code uses a stable, editable redirect instead of encoding a permanent destination. Learn how the redirect works and when to use one.
August 12, 2026
Marketing
How to Preserve UTM Parameters Through Redirects
UTM parameters are useful only when they survive the redirect chain. Follow five practical steps to preserve campaign data and verify it in analytics.
July 29, 2026
Marketing
Campaign Redirect Links: How Marketers Manage Links Across Ads, Email, Social, and QR
Campaign redirect links give every channel an editable routing layer. Instead of hard-coding a destination into each ad, email, social post, SMS, QR code, or printed asset, teams can update the destination and measure channel traffic from one controlled system.
July 22, 2026
Marketing
What Are Branded Short Links? Examples, Benefits, and When to Use Them
A branded short link is a compact URL that uses your own custom domain name instead of a generic shortening service domain — carrying your brand in every character and every click.
July 21, 2026