Switchy vs RedirHub (2026): Retargeting, Branded Links & Best Fit

Which product fits your job#

The biggest difference: engagement layer vs redirect control plane#

Switchy's own help center frames the product around customizing, managing and tracking links to improve engagement and conversions.^[1] Its workflow starts with a destination URL, then adds things such as retargeting pixels, UTMs, a branded domain, social metadata and campaign tracking.

That focus is still visible across Switchy's current official documentation. Its Chrome extension guide exposes retargeting pixels, UTM tags, branded domains, social-preview controls, deep linking, A/B testing, geolocation and other campaign options directly in the link-creation flow.

RedirHub starts from a different operating problem: what happens when a domain, hostname or old URL needs to keep sending traffic somewhere else reliably. Its current approved product facts cover domain redirects with automatic HTTPS, 301/302/307/308 redirects, whole-domain catch-all behavior, managed links, bulk import/export, REST API access, branded links, QR codes and redirect analytics.

Pricing and capacity are measured differently#

A clean dollar-for-dollar plan comparison is not responsible here. Switchy's current public pricing surface does not expose a stable set of numeric prices that we can confidently quote, so we recommend checking its current billing surface before buying.

Switchy's official plan-limits documentation does publish the shape of its plans:^[2]

• Team 10,000 clicks/month, 2 custom domains, 2 Smartpages and 1 team member.
• Pro 50,000 clicks/month, 5 custom domains, 10 Smartpages and 10 team members.
• Business 100,000 clicks/month, 15 custom domains, 15 Smartpages and 15 team members.

Those limits tell you how Switchy thinks about capacity: campaign clicks, custom domains, Smartpages and team access.

RedirHub's current pricing uses two independent capacity pools instead:^[3]

• Core $49/month for 25 domains and 2,500 managed links.
• Pro $119/month for 250 domains and 10,000 managed links.
• Domain capacity and managed-link capacity can be expanded independently.

A root domain configured with RedirHub's standard whole-domain behavior automatically covers its www variant without consuming a second domain slot. Other separately managed subdomains count separately.

That means the same word, domain, can represent a different buying unit in each product. Switchy's custom domains are primarily the branded domains used to publish marketing links. RedirHub's domain capacity is intended for redirect hostnames and domain-level routing, while individual migration mappings and branded links consume the separate managed-link allowance.

Switchy's advantage: campaign-link optimization#

Switchy has the stronger feature set when the link itself is part of a marketing optimization loop.

Its official docs support:

• retargeting pixels on links;
• editable social title, description and image;
• reusable UTM tracking;
• A/B testing / link rotation;
• geolocation and other advanced link controls;
• deep linking into supported mobile apps;
• branded custom domains.

For marketers sharing third-party content, affiliate destinations, marketplace pages or social links, retargeting is particularly distinctive. Switchy can add audience pixels even when the marketer does not control the destination website.

The product also extends beyond individual links. Its help center documents Smartpages and separate workspaces, which can be useful for agencies or teams separating customers and campaigns.

RedirHub's advantage: domain redirects and migrations#

Website migrations create a different problem. Instead of optimizing one campaign link, you may need to preserve hundreds or thousands of old URLs after a domain change, CMS migration or information-architecture rewrite.

RedirHub Core includes 2,500 managed links at $49/month. Those can be used for one-to-one old-to-new mappings, branded links and QR destinations. Bulk CSV import/export and the REST API reduce the amount of manual work when the mapping set grows.

For whole-domain changes, RedirHub also supports automatic HTTPS and catch-all routing. A single root-domain setup can cover the root plus its standard www variant when they share the same destination behavior.

Switchy's reviewed documentation is centered on creating and optimizing shortened marketing links. It does support bulk link import in batches of up to 500 links, and its API documentation documents default API limits of 100 links/hour and 1,500 links/day. Those are useful link-management capabilities, but they are not evidence that Switchy is designed as a website-migration control plane.

Custom domains serve different goals#

Both products can put links on domains you control.

Switchy documents both custom subdomains and root domains. Its custom-domain guide uses ANAME or ALIAS for a root domain, while its subdomain setup uses a CNAME pointing to Switchy.

The reason for adding the domain is normally branding: instead of publishing a generic short URL, a marketer can share something such as go.brand.com/campaign.

RedirHub can do branded links too, but custom domains also sit underneath domain forwarding, retired-domain handling and migration workflows. The hostname itself can be the redirect asset rather than just the presentation layer for a short link.

That distinction matters if you manage dozens or hundreds of domains. A marketing team may care about a small set of branded campaign domains. An IT or SEO team may instead be responsible for an entire portfolio of old domains that must all continue redirecting correctly.

What happens when Switchy reaches its click limit?#

Switchy's official click-limit documentation makes an important distinction between redirection and tracking.

When a workspace reaches its monthly click allowance, existing links continue redirecting, but tracking and retargeting stop and the workspace cannot create new links until the allowance resets or the plan is upgraded.

For a performance marketer, that is a meaningful buying consideration because the redirect still works while the data and audience-building layer is interrupted.

This is another reason not to compare the products only on "does the link redirect?" The operational value can live in what happens around that redirect.

A/B testing means different things#

Both products have an A/B-style capability, but they solve different versions of the problem.

Switchy presents A/B testing inside its campaign-link toolkit alongside retargeting, social customization and geolocation.

RedirHub Pro supports multiple redirect destinations using Random and Sequential routing. Random routing distributes traffic across configured destinations and can be used for straightforward A/B-style traffic splitting.

If you need audience pixels, rich campaign targeting or social-link optimization around the experiment, Switchy is the stronger fit. If you need simple traffic distribution inside a broader redirect estate, RedirHub's multi-target routing may be enough.

How to choose#

1. 1
   Decide whether the thing you are managing is primarily a campaign link or a domain / redirect estate.
2. 2
   For Switchy, count expected monthly clicks, custom domains, Smartpages and team members.
3. 3
   For RedirHub, count redirect domains separately from individual managed links.
4. 4
   If retargeting pixels, social previews, deep links or campaign metadata are central, test Switchy first.
5. 5
   If automatic HTTPS, domain consolidation, retired domains or migration mappings are central, test RedirHub first.
6. 6
   Run one representative real workflow before migrating a large set of links or domains.

Trinayan Chakraborty - Operations Lead

TC is the Operations Manager at RedirHub, leading the company’s operational strategy and execution to ensure reliable, scalable redirect infrastructure. He oversees internal processes, cross-team coordination, and platform readiness while supporting customers through complex redirect implementations. With a strong understanding of large-scale domain operations and real-world edge cases, TC plays a key role in aligning product and customer success to deliver stable, high-performance redirection solutions.