BL.INK vs RedirHub (2026): Branded Links, QR Codes & Best Fit
RedirHub is self-service redirect infrastructure; BL.INK, now part of Loftware, leans toward enterprise link and QR governance, connected packaging and GS1 Digital Link, with quote-led pricing.
We build RedirHub. We point out where BL.INK is the better buy, and how to check against your own setup.
The short answer
Choose RedirHub if
- your primary job is website migrations, domain redirects or a mixed estate of domains, branded links and QR destinations
- you want transparent self-service pricing
- you want domain and managed-link capacity that scale independently
Choose BL.INK if
- your primary job is enterprise link and QR governance, connected packaging, GS1 Digital Link or conditional link routing
- you are comfortable requesting current commercial pricing from BL.INK / Loftware
At a glance#
Website migration or retired-domain redirects
Domain capacity and managed-link capacity are explicit, separate units, with path and query forwarding, bulk import/export and automatic HTTPS.
Branded links and QR codes with public self-service pricing
Core starts at $49/month with 25 domains and 2,500 managed links, and pricing scales independently by domains and managed links.
Connected packaging and GS1 Digital Link
Loftware now positions BL.INK directly around dynamic QR codes, GS1 Digital Link, packaging workflows, governance and product-level digital experiences.
Rule-based links by device, location, language or time
BL.INK documents rule-based routing across those conditions and supports bulk creation of rule-based links.
Enterprise link governance with link locks, groups and QR templates
BL.INK Enterprise documents controls for shared link ownership, locked links, SAML SSO and organization-wide QR templates.
General branded-link or QR program where both products fit
Compare BL.INK's current quote with RedirHub's public capacity model, then decide whether enterprise governance or redirect/domain workflows matter more.
The products are moving in different directions#
BL.INK is still a link-management product, but its current public positioning has shifted materially since Loftware acquired it. The live BL.INK pricing URL[1] now resolves to Loftware Connected Packaging[2], where the product is presented around dynamic QR codes, GS1 Digital Link, consumer engagement, packaging workflows, analytics and enterprise integrations.
That matters because a buyer searching for "BL.INK vs RedirHub" may be comparing two products that overlap technically but solve different primary jobs.
RedirHub's public product scope is narrower and more infrastructure-oriented: URL redirects, website migrations, domain portfolios, branded links and dynamic QR codes. The current RedirHub pricing page[3] defines domains separately from managed links, where a managed link is an active branded link, dynamic QR code or separately managed migration mapping.
Our call
Choose based on the job, not the shared feature labels.
BL.INK is increasingly an enterprise QR and connected-packaging platform with link management underneath it; RedirHub is redirect and domain infrastructure that also supports branded links and QR codes.
Pricing: one side is public, the other is now quote-led#
RedirHub publishes its current monthly capacity model:
- Core: $49/month, including 25 domains and 2,500 managed links.
- Pro: $119/month, including 250 domains and 10,000 managed links.
- Enterprise: custom pricing.
- Domain capacity and managed-link capacity can be increased independently.
- Annual billing gives twelve months for the price of ten.
BL.INK's current public commercial surface is different. The live BL.INK pricing URL[1] redirects to Loftware Connected Packaging and asks buyers to request a consultation instead of displaying self-service plan prices.
An older official BL.INK Plans Overview[4] still documents a self-service lineup and says those plans include branded and unbranded links, basic analytics, import/export, API access and integrations. That support article also says plan limits and pricing are subject to change. Because the live commercial surface no longer publishes those cards, we do not treat the older dollar figures as current buying prices.
| Buying question | RedirHub | BL.INK |
|---|---|---|
| Current public entry price | $49/month for Core | Not publicly listed on the live commercial surface |
| Published capacity model | Domains + managed links, scaled independently | Current commercial page is consultation-led |
| Enterprise | Custom pricing | Consultation / quote-led |
Sizing 25 domains and 2,500 managed links? See what your current setup would cost on RedirHub.
Calculate your setupOur call
If price transparency and predictable self-service capacity are important before talking to sales, RedirHub is easier to model.
If BL.INK's enterprise governance or connected-packaging capabilities are the reason you are buying, ask BL.INK for a current quote instead of relying on older support-page prices.
Website migrations and domain redirects#
This is where the products differ most in intent.
RedirHub treats a root domain and its www version as one domain, while other hostnames count separately. A basic whole-domain redirect uses domain capacity, while separately configured migration mappings use managed-link capacity. Core includes 25 domains and 2,500 managed links for $49/month.
That structure is useful when you are moving a website, consolidating old domains, preserving paths and query parameters, or maintaining a portfolio of retired brand domains. RedirHub also documents automatic HTTPS, bulk redirect import/export, 301/302/307/308 redirect support, path forwarding and query-parameter forwarding.
BL.INK can migrate short links and import large link sets, but its documented migration workflow is primarily about moving branded short links between link-management platforms. Its Enterprise CSV import[5] supports batches of up to 10,000 links and can also create rule-based links.
Our call
For a website migration or domain-redirection estate, start with RedirHub.
For a migration whose core asset is an existing branded-short-link program, BL.INK is a more direct comparison.
Branded links and QR codes#
Both products can run branded links and QR codes on custom domains.
RedirHub includes short links, QR generation, redirect analytics, REST API access and bulk import/export in its current approved product facts. Core includes 2,500 managed links, which can be a mix of branded links, dynamic QR destinations and migration mappings.
BL.INK's official support documentation says its self-service plans include branded links, analytics, import/export and API access. Its enterprise product goes further on governance. BL.INK documents organization-level QR templates[6], link templates, groups and link-locking controls.
BL.INK also has a meaningful packaging-specific advantage. Loftware's current Connected Packaging product explicitly positions dynamic QR codes as product identifiers that can be updated after printing, tied to GS1 Digital Link and governed across enterprise packaging workflows.
Our call
For marketing links and QR codes where you mainly need a branded domain, editable destination and analytics, both are credible.
For packaging, GS1, product-level QR governance or regulated enterprise workflows, BL.INK is the more specialized product.
Dynamic routing#
The word "dynamic" means different things across these products.
RedirHub Pro supports multiple destinations with Random and Sequential routing, which is useful for traffic distribution and simple A/B-style flows.
BL.INK documents rule-based links that can route by conditions such as country, device, operating system, language, day of week and time. Its Enterprise bulk-import workflow can create those rules at scale.
If conditional routing is central to your use case, define the exact condition you need before comparing plans. "Multiple destinations" and "rule-based routing" are not interchangeable.
Monitoring and link health#
BL.INK has made link-health monitoring a visible part of its current product. Its Broken Links view[7] automatically checks active links daily and idle links weekly, then surfaces links returning non-2xx or non-3xx statuses.
Loftware's current Connected Packaging page also highlights broken-link alerts and backup destinations as part of keeping printed QR codes useful over time.
This is especially relevant when a QR code is printed on packaging or a long-lived physical asset, because the cost of a stale destination is higher than changing a digital campaign link.
Enterprise controls#
Both products have enterprise controls, but the emphasis differs.
RedirHub currently documents SAML SSO on Enterprise, a $200/month SSO add-on on Pro, and Audit Log on Enterprise.
BL.INK documents SAML SSO for Enterprise[8], groups and shared links, link locks, QR templates, link templates and enterprise roles. Those controls are tightly aligned with large teams that need standardized link and QR creation across brands or business units.
For procurement, ask both vendors for the controls you actually require rather than comparing the word "Enterprise."
Feature comparison#
| Capability | RedirHub | BL.INK |
|---|---|---|
| Custom branded links | Yes | Yes |
| QR codes | Yes | Yes |
| Redirect analytics | Yes | Yes |
| REST / management API | Yes | Yes |
| Bulk import/export | Yes | Yes |
| Whole-domain redirect workflows | Core product use case | Not the center of current public positioning |
| Website migration mappings | Core product use case | Short-link migration is documented |
| Random / sequential multi-destination routing | Pro | BL.INK instead documents condition-based dynamic links |
| Conditional routing by device/location/language/time | Not part of the current approved RedirHub routing claim | Documented |
| Broken-link monitoring | Not used as a comparison claim here | Active links daily; idle links weekly |
| GS1 Digital Link / connected packaging | Not a core RedirHub use case | Major current Loftware/BL.INK positioning |
| SAML SSO | Enterprise | Enterprise |
| Public self-service pricing | Yes | No current price cards on the live commercial surface |
How to decide#
- Start with the asset you are managing: domains and redirects, or branded links and product QR codes.
- Count your domains, active links and migration mappings.
- Decide whether you need conditional routing, QR templates, link locking, GS1 Digital Link or packaging governance.
- Price RedirHub from its public capacity model.
- Ask BL.INK for a current quote if its enterprise or connected-packaging features are the better fit.
- Run a representative workflow in each product before moving a large link or domain estate.
Choose RedirHub if your primary job is website migrations, domain redirects or a mixed estate of domains, branded links and QR destinations
Get transparent self-service pricing with domain and managed-link capacity that scale independently.
Start free trialFrequently asked questions
Not on its current live commercial surface. The BL.INK pricing URL redirects to Loftware Connected Packaging, which asks buyers to request a consultation. An older official support article still lists self-service plans, but it also says pricing can change, so we do not present those amounts as current prices.
RedirHub is the more direct fit when the job is preserving website traffic across domain changes, path changes and large redirect maps. BL.INK is stronger when the thing you are migrating is primarily a branded-short-link program.
Yes. Both support custom-domain links, QR workflows, analytics, APIs and bulk operations. BL.INK goes further into enterprise QR governance and connected packaging; RedirHub also covers domain redirects and website migrations.
BL.INK is the stronger fit when you need connected packaging, GS1 Digital Link, conditional routing, organization-wide QR templates, link locks or enterprise link-governance workflows.
RedirHub is the stronger fit when domains, redirects and website migrations are central to the job, or when you want a public self-service capacity model that combines redirect infrastructure with branded links and QR codes.
TC is the Operations Manager at RedirHub, leading the company’s operational strategy and execution to ensure reliable, scalable redirect infrastructure. He oversees internal processes, cross-team coordination, and platform readiness while supporting customers through complex redirect implementations. With a strong understanding of large-scale domain operations and real-world edge cases, TC plays a key role in aligning product and customer success to deliver stable, high-performance redirection solutions.